It isn't 2021 anymore. So, the things that you used to do that were fresh, are being done by every one of the competing reps in your territory.
Text message used to be a leg up 4 years ago. Now, prospects get 5-10 text messages with pitches every day.
Point being, you have to evolve your process and make sure you don't sound, look, or communicate like everyone else in your market.
That means, analyzing the trends around you, talking with others in your network and having an open mind to learn new things.
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