If you are engaging with a prospect and it has been several meetings, they believe in the product.
The reason the deal hasnt closed yet is that you may not have fully demonstrated 2 key things to your prospects in order to close.
1. Guidance - have you given them the pathway to success and do they believe you are an expert with regard to this topic.
2. Belief - Do they believe you will be there for them post sale with any issues or concerns and help them maximize results.
If they answer is no to either, deal will be hard to close.
Focus on these, implement into your process and those deals in question will close.
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